COLIN KAP NIKE FREE
No team signed him as a free agent in 2017. Nike just lost about 3.75 billion in market cap after announcing free agent NFL quarterback Colin Kaepernick as the new face of its Just Do It ad campaign. Kaepernick's protests of racial injustice - which began in August 2016 with sitting and later kneeling during the national anthem - launched a movement across the NFL. "We wanted to energize its meaning and introduce 'Just Do It' to a new generation of athletes," Fisanotti said.įisanotti said the new version of the campaign is meant to specifically speak to 15- to 17-year olds. Other athletes in the "Just Do It" campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James. "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Gino Fisanotti, Nike's vice president of brand for North America, told ESPN. The company had not used him in the past two years. Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. Even if it means sacrificing everything." The new ad, which Kaepernick shared on social media Monday afternoon, features the message: "Believe in something. uccpDStbq5- Darren Rovell September 3, 2018 That moment is now, as he becomes the face of the company's 30th anniversary of the "Just Do It" campaign. The former NFL quarterback, who is suing NFL owners for allegedly colluding to keep him out of the league, is one of the faces of a new Nike campaign meant to commemorate the 30th anniversary of the brand's iconic "Just Do It" motto.īREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. It’s meant to sell shoes.Colin Kaepernick is back - at least as far as Madison Avenue is concerned. It isn’t meant to sell a political message. It’s no surprise, then, that the commercial fails to make a coherent statement about belief, sacrifice, and struggle. The ad campaign’s connection to Kaepernick has everything to do with his fame and nothing to do with his ideology. He’s also backed up his on-the-field actions with substance, speaking clearly about the shameful state of mass incarceration, militarized policing, and everyday racism in the U.S. And when one of the world’s most-recognized brands makes a statement about which values are worth praising and which are worth protesting, it helps normalize anti-racist beliefs and marginalize racist ones that have re-emerged in some spheres as worthy of public debate.īut Kaepernick hasn’t just started a conversation. Kaepernick is making money off the deal too, and it’s heartening to see the quarterback-who has made highly publicized donations to worthy causes-get a financial lifeline after losing out on the NFL’s money. Nike profiting off Kaepernick’s protest isn’t a bad thing on its own. Unsurprisingly, people of color and those who identify as Democrats are overwhelmingly supportive of Kaepernick, too, and have bought his merchandise in huge numbers despite his absence from the field.
One recent poll found that only 38 percent of people under 30 disapprove of kneeling during the national anthem, compared to 63 percent of people 50 or older. Nike revealed on Monday that Colin Kaepernick - the out-of-work NFL quarterback who generated controversy for kneeling during the national anthem to protest.
(He’s probably wearing New Balances, anyway.) Its largest consumer base is young, urban, middle- to high-income people, whose politics track much closer to Kaepernick’s than Trump’s. Since it launched in 1982, the Nike Air Force 1 has crossed the boundary of court to street and, along the way, gone from trend to staple to a global streetwear standard. Yes, polls have reliably shown that a majority of Americans don’t support protests during the national anthem, but Nike isn’t trying to sell sportswear to a majority of Americans, and it’s certainly not targeting its ads at racist Uncle Joe in Dallas or Duluth. The black and white advertisement includes a close-up photo of ex-football player Colin Kaepernick’s face with the quote Believe in something. You can’t buy that kind of grassroots brand buzz. Nike’s newest advertisement, featuring Colin Kaepernick caused an uproar recently.
In addition to the boost in sales Nike has seen this week-an effect the company surely predicted and mapped out before giving the ads the green light- Nike mentions on social media rose 1,678 percent during the first two days of the campaign. Praising Nike for taking a risk by standing up for racial equality “even if it means sacrificing everything” doesn’t make sense, either.
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