
People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android. Meta Verified is available for direct purchase on Instagram or Facebook in Australia and New Zealand starting later this week.

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Since last year, we’ve been thinking about how to unlock access to these features through a paid offering. Some of the top requests we get from creators are for broader access to verification and account support, in addition to more features to increase visibility and reach. We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable, and we hope to bring Meta Verified to the rest of the world soon. To help up-and-coming creators grow their presence and build community faster, today Mark Zuckerberg announced that we’ll begin testing a new offering called Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach. Originally published on Februat 12 PM PT: We’re exploring elements to add to the subscription as we roll out to more places and will share more when we’re ready.

We’re removing increased reach as a subscription feature for now, as we gather more feedback and further evolve Meta Verified. This test in the US will reflect some initial learnings and feedback. We’re expanding our test of Meta Verified to the US after seeing good results from our early testing.
